Multi-Location Expansion Case Study
Client: Aesthetic Excellence Group
Locations: 5 cities across Texas
Timeline: 3 years
Total Investment: $8.5M
TL;DR (Too Long; Didn't Read)
Aesthetic Excellence Group expanded from 1 to 5 locations across Texas with $8.5M investment, achieving 400% revenue growth and 24-month ROI through standardized operations, centralized management, and strategic market selection.
Expansion strategy included standardized operational procedures, centralized management systems, comprehensive staff training programs, financial modeling, and location-specific market analysis, ensuring consistent quality and profitability across all locations.
Results: 400% revenue growth ($2.1M to $10.5M), 5 successful new locations, 24-month ROI, 38% consistent profit margin across all locations, and scalable model for future expansion.
Key Takeaways:
- 400% revenue growth: From $2.1M to $10.5M across 5 locations in 3 years
- 5 new locations: Successful expansion across Texas with consistent profitability
- 24-month ROI: Total investment returned within 2 years of final location opening
- 38% profit margin: Consistent profitability maintained across all locations
- Scalable model: Expansion framework proven for future regional growth
Challenge
A successful single-location practice wanted to expand regionally but lacked the systems, processes, and capital structure needed for multi-location operations.
Solution
We developed a comprehensive expansion strategy including:
- Standardized operational procedures
- Centralized management systems
- Staff training and development programs
- Financial modeling and capital planning
- Market analysis for each location
Results
Aesthetic Enterprises Editorial Team
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